Brand Center
The single source of truth for the Evolve identity.
Everything you need to design on-brand material for UNIC Evolve - the moonshot building the data, AI, and operating systems for free-living biological response. Logos, colour, type, voice, components and ready-to-use templates, in one place.
How to use this guide
Start here, then go deep.
This brand center is organised in three layers - Foundations (the non-negotiables: logo, colour, type), Expression (how the brand speaks and looks), and Application (components, real-world artifacts and downloads). When in doubt, follow the page that owns the decision rather than copying an existing file.
Logo & Symbol
Lockups, the symbol, clear space, sizing and what never to do to the mark.
OpenColour
Evolve Violet, the deep-space canvas, supporting accents, gradients and usage.
OpenTypography
Jost for display, Osnova Pro for body, the scale and the eyebrow rhythm.
OpenVoice & Tone
How Evolve speaks - confident, grounded, scientific. Casing, spelling, vocabulary.
OpenImagery & Backgrounds
The signature particle textures, the deep-space canvas and photography vibe.
OpenComponents
Buttons, cards, badges, inputs, stats - the building blocks, light and dark.
OpenBrand in Use
Business cards, stationery, letterhead, email signatures, social and events.
OpenSlide Templates
The 16:9 deck system - title, dividers, three-pillar, stat, quote, partners.
OpenDownloads
Logo files, brand fonts and the design-token stylesheet, ready to grab.
OpenWhat the brand stands for
UNIC Evolve is structured in three layers and one operating loop. Every artifact you make should reinforce this story - promise paired with proof, never promise alone.
Data
Meaningful data for prediction - measured in free-living conditions, not after the fact or in narrow clinical settings.
AI
Models that turn differentiated human response into something more predictable, more personalised, and more useful.
Systems
District-scale operating systems that run across campuses, hospitals, hospitality, food service and residential environments.
The operating loop
One rule above all: the brand never raises its voice. No exclamation marks, no emoji, British spelling. Confident, grounded, ambitious - see Voice & Tone.